Squad Events is a leading organizer in the field of B2B events

Since 2014 SQUAD has been organizing vital events for conducting annual meetings between vendors and distributors of several industry businesses. The executive-level events gather annually top vendors from Europe, USA, Canada, Latin America and Far East to meet on annual bases with distributors and retailers from all over the Middle East. The events enable vendors and suppliers to develop their relations with their both new and existing customers.

The Concept of Our Events

Our Events stand apart from traditional trade shows by offering a true executive‑level experience. The event brings together senior leaders from major distribution companies, ensuring that vendors spend their time engaging with the right partners—strengthening existing relationships and discovering new opportunities.
A structured one‑to‑one meeting format keeps interactions efficient and productive, helping you expand your network and secure meaningful connections. Throughout the event, you’ll enjoy premium hospitality, allowing you to stay focused on what matters most: achieving real, measurable results.